Member Spotlight

    Eurolux Living is the US Division of family-owned and operated mattress factory Poligon-Naturalia headquartered in Spain.   Poligon-Naturalia has been designing green and innovative mattresses and furniture since 1966 for the European and Asian markets.  Eurolux Living collaborates almost primarily with Naturalia which focuses on developing the company’s latest innovative technologies.  

    Under Juan Gonzalez’s leadership (Current President) Eurolux living has been able to create strong synergies with brands like B&B Italia, Molteni, Dada, Solesdi, Gianfranco Ferre, Roberto Cavalli, Boffi, Cote France and many more.  His more than 20 years of experience as an entrepreneur has been valuable for the strategic future of the company.

    Atalya Alkalay is the Principal Owner and President of AA Fine Art. For more than 30 years, Alkalay cemented her name in the fine art industry for her esteemed credibility, integrity, and leadership. Her unprecedented skills and experience as a Business Owner, Art Consultant, Fine Art Advisor, and Certified Fine and Decorative Art Appraiser makes her a valuable asset in the industry and for her clients.

    Alkalay launched an art consulting firm known as SmArtArt Inc in Deerfield, Florida in 2002. As Senior Art Consultant and President, Alkalay’s multifaceted role provided art advisory services to residential, hospitality, corporate, and healthcare clientele. In 2019 Atalya was inspired to create a new venture and sell SmArtArt. Currently, she remains a prominent member of the team and assists in consulting and support services.

    In 2020, Alkalay launched her full-service art appraiser and collection management company, AA Fine Art, in Boca Raton, Florida. She attained her certification in Art as An Investment from Sotheby’s Institute of Art, National USPAP Course from the American Society of Appraisers, and ASA Principles of Appraisal Practice and Code of Ethics from the American Society of Appraisers. Leveraging her skills, certifications, and experiences, Alkalay leads a team of professional certified appraisers specializing in fine art, antiques, and decorative arts. AA Fine Art recently added NFT art valuation and minting services for artists and collectors.

    As the only Yacht Charter Vacations & Sales expert in the world that has won International Awards for Sustainability, and Innovation and Yacht Design, Alastair draws upon a career of globally distinguished success. He has been featured by major international media including The New York Times, The Financial Times, CNN, The Sunday Times & all leading yachting media.

    As a Public Speaker since 2009 he has been asked to present work as an authority at numerous international conferences.

    Originally from England, Alastair since launched the Americas region for Moravia Yachting: a specialist Yacht Charter Vacations & Sales Brokerage firm that is powered by the widerHill Robinson Group – a market leader in independent Yacht Management. Moravia Yachting has had its headquarters in Monaco since 1962.

    With access to every superyacht that is available to charter on the global market, Alastair designs priceless memories on the world’s finest yachts. He curates tailor-made luxury vacation experiences and Retreats for his clients ranging from $10,000/person for a week, up to the 446ft (136m) superyacht at $4 million/week – which is the largest superyacht on the planet available for charter.

    Having been directly involved in over 40 superyacht sales during his career to date, Alastair also advises clients on superyacht purchase, ownership, sales and new build projects.

    Digital Business Card & Summary of services to superyacht owners and charter clients:

    “Sarah knew from an early age that she had a passion for all things creative. Her love for design and architecture originally stems from her parents construction business and then grew from her global travels. Sarah earned a Bachelors degree in design from The Ohio State University and then moved to Chicago where she started her career in design. After living in Chicago, as well as a short stint in Europe, she landed in Miami where she started working for Bloom Interior Architecture. It wasn’t long before Sarah discovered the Yacht Industry and joined a Miami-based yacht design firm as their yacht interior designer.

    After many years in the industry, Sarah also had the opportunity to work in yacht management, working with some of the world’s most respected UHNW individuals. Her understanding of the details managing superyachts together with a love for interior design, allows a unique perspective for her client’s projects.

    Entrepreneurial at heart, a passion for all things interior and having fallen in love with yachting, Sarah founded Luxury Yacht & Home Interiors.

    When not working on a project, Sarah can be found making memories with her husband and two young children. She enjoys hosting friends and family at her home, travelling and most importantly spending time with her extended family across the US and England.”

    Best Regards,

    Sarah Callender

    Founder & Designer

    Luxury Yacht & Home Interiors


    A 20+ year resident of Miami, Mr. Parsiani is actually a global citizen having lived in 5-different countries across 3-continents and traveled to more than 65+ countries worldwide. This has no doubt contributed to his out-of-the-box thinking and unique ability to connect to and bring together people from all walks of life through win-win scenarios. He also speaks 4-languages and has family in Asia, Europe, Scandinavia, and the Americas. All of this makes John Reza Parsiani uniquely well-versed in understanding the needs of Miami’s top developers, represented by Parsiani Real Estate, as well as the buying, leasing and selling needs of his discerning clients from across the globe. 

    Mr. Parsiani is an expert on new developments and is currently leading the sales at the Tallest Waterfront Twin-Towers in the United States, Aria Reserve Miami, a 1.2 Billion dollar New Development coming to Miami!  His extensive experience includes his position as Senior Sales Executive at the world’s first and only Aston Martin Residences, Aria On The Bay and Sales Director at Natiivo Miami. He is also an active member of Forbes Real Estate Council, Master Brokers Forum and is the Senior Sales Executive at Aria On The Bay.  Mr. Parsiani served in the role of Vice President of Business Development at Cervera Real Estate -one of the largest developer representative in the State of Florida with over 4-Billion dollars in exclusive listings, and previously as the Director of Sales in charge of Cervera’s flagship Miami office, as well as a Luxury Sales Specialist focused on residential properties throughout Miami, Fort Lauderdale, and Palm Beach ranging from $2 million to over $50 million. Mr. Parsiani also served on the Miami Board of Directors for the Asian Real Estate Association of America (AREAA) which remains the largest Asian association in North America with 34 chapters and over 17,000 members across U.S. 7-times Top Producer of the Year winner 2014-2020, and winner of the prestigious Builders Association of South Florida’s Best award as The Sales Executive of the year.